challenge:

Partnering with Tinsel Experiential Design, DREAMCRAFT was tasked with bringing the vision of Jagermeister’s “Damn That’s Cold” activation to life. Built upon the catalyst of 0°F’s - The right way to drink Jagermeister, we were bringing Ice Cold Confidence to the masses, in the form of a Glacier.

Solution:

Implementing a blend of engineering, craftsmanship, technology, and artistry, we brought the Jagermeister “Damn That’s Cold” experience to life in the form of a Glacier. Featuring an Ice Cold Bar, 0°F Cave, Digital High “Ice” Striker, Photo Moment, Free “Ice Cold” Water Dispenser, and faux Ice Stag, attendees were treated to an unforgettable experience.  From Ice Cold Shots to hitting the Ice Striker down to 0°F’s, visitors were fully immersed and engaged!

Activation Locations:

Shaky Knees Music Festival, Atlanta, GA
Rockville Music Festival, Daytona Beach, FL

Results:

15% Engagement Rate Amongst Festival Attendees.